Turning Ideas into BlueprintsRed Leaf Brands™ works with purpose-driven media, ministry and entertainment organizations to bring their brands to life—while also developing original intellectual property shaped by the same principles: identity first, disciplined creativity, and long-term stewardship to build an eco-system of value over time.

What We Do

  • Brand Strategy

  • Digital Product Development

  • Marketing

  • Organizational Design

  • Creative Leadership

Who We Are

Red Leaf Brands™ was formed in 2023, in the midst of transition.After uprooting my family and moving from Pennsylvania to Tennessee, life was turned upside down. Familiar structures disappeared. What remained were deeper questions: Who am I? And, what am I called to create?The name is inspired by a tree in our front yard. During a season marked by uncertainty, it became a quiet marker of faithfulness and provision. A reminder that growth unfolds through difficulty, and that what becomes visible has often been forming for a long time beneath the surface.Red Leaf Brands works alongside purpose-driven, multi-platform media, entertainment, and ministry organizations as they seek to clarify who they are and how their story takes shape in the world. The work spans brand and product development, marketing strategy, and organizational design — turning ideas into blueprints. We begin beneath the surface—where foundations are set and alignment is formed. Then we lead execution as expression takes shape.The company is led by Dean Sell, a former Chief Marketing Officer with more than two decades of experience across agency and in-house leadership roles. Over the years, he has stewarded work for organizations such as HERSHEY’S®, Auntie Anne’s®, Sight & Sound®, and K-LOVE®, helping teams navigate seasons of change, growth, and transformation.At its core, Red Leaf Brands approaches creative work as something sacred—handled with integrity, rooted in identity, and shaped with care.

Our Properties

Our Properties

Our People

Dean Sell // Chief Architect

Karen Neely // Strategist

Katelyn Cobb // Executive Assistant

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